Integrated Marketing Management (NPTEL, IISc Bangalore)

About this course

An NPTEL course from IISc Bangalore covering marketing management end to end, with Indian case studies such as Cafe Coffee Day. Who it's for: management students and marketing professionals. These are the free, official videos of the "Integrated Marketing Management" playlist (NPTEL) from the NPTEL - Indian Institute of Science, Bengaluru YouTube channel (youtube.com/@nptel-indianinstituteofsci8064). All videos belong to NPTEL and IISc Bangalore; Sikhami is not affiliated with NPTEL and IISc Bangalore and simply arranges the public playlist into a course, so you can learn one lesson at a time and keep track of your progress.

What you will learn

• The role of marketing and marketing management • Strategic marketing and the BCG matrix • Market segmentation and consumer models such as VALS • B2B markets, the macro environment and e-business • Products, the product life cycle, brands and channels • Advertising, sales forecasting and marketing control, with cases

Course content

1 section · 37 lectures · 19h 25m

1. 1. Integrated Marketing Management

   • Intro Integrated Marketing Management6m
   • noc20 mg04 lec01 Evolution of Marketing25m
   • noc20 mg04 lec02 Marketing Management40m
   • noc20 mg04 lec03 Marketing in India33m
   • noc20 mg04 lec04 Role of Marketing27m
   • noc20 mg04 lec05 Case Analysis36m
   • noc20 mg04 lec06 Case Analysis 229m
   • noc20 mg04 lec07 Case of Suryodaya27m
   • noc20 mg04 lec08 Marketing System29m
   • noc20 mg04 lec09 Input Output Map32m
   • noc20 mg04 lec10 Competition17m
   • noc20 mg04 lec11 Consumer Behaviour Mode22m
   • noc20 mg04 lec12 BCG Matrix, Strategic Marketing43m
   • noc20 mg04 lec13 Marketing Strategy30m
   • noc20 mg04 lec14 Market Segmentation, VALS Model26m
   • noc20 mg04 lec15 Sales Function& Marketing Mix34m
   • noc20 mg04 lec16 B - B Markets, Macro Environment27m
   • noc20 mg04 lec17 Analytical Marketing System30m
   • noc20 mg04 lec18 Decision Models29m
   • noc20 mg04 lec19 E Business47m
   • noc20 mg04 lec20 Market Demand, Concept Testing31m
   • noc20 mg04 lec21 Product, Product Mix, PLC36m
   • noc20 mg04 lec22 PLC continued22m
   • noc20 mg04 lec23 Pricing Strategies36m
   • noc20 mg04 lec24 Brands, Channels31m
   • noc20 mg04 lec25 Channel Management Marketing Communication28m
   • noc20 mg04 lec26 Advertising, Marketing Organisation13m
   • noc20 mg04 lec27 Role of Product Manager, Industrial Buying31m
   • noc20 mg04 lec28 Sales Forecasting,Marketing Control25m
   • noc20 mg04 lec29 Marketing Expense Analysis29m
   • noc20 mg04 lec30 Toyota Strategy50m
   • noc20 mg04 lec31 Cafe Coffee DayCCD43m
   • noc20 mg04 lec32 CCD continued33m
   • noc20 mg04 lec33 I flex OFSS44m
   • noc20 mg04 lec34 OFSS29m
   • noc20 mg04 lec35 Oilseeds Growers Cooperative Society OGCS49m
   • noc20 mg04 lec36 OGCS26m