Business & management
Entrepreneurship 101: Who Is Your Customer? (MIT Bootcamps)
Sikhami InstituteEnglish
Free
Join for free- 65 video lectures (3h 47m)
- Certificate of completion
- Ask the teacher your doubts
- Watch on the web and in the Android app
About this course
Bill Aulet and Erdin Beshimov of MIT teach the first and most important question for a startup, who your customer is, through short lessons and stories from MIT alumni founders. Who it's for: first-time founders and anyone developing a new product. These are the free, official videos of the "Entrepreneurship 101: Who is Your Customer?" playlist from the MIT Bootcamps YouTube channel (youtube.com/@mitbootcamps). All videos belong to MIT Bootcamps; Sikhami is not affiliated with MIT Bootcamps and simply arranges the public playlist into a course, so you can learn one lesson at a time and keep track of your progress.
What you will learn
• What you need to start a business • Market segmentation and choosing a beachhead market • Building an end-user profile • Estimating the total addressable market (TAM) • Creating a detailed persona • Doing primary customer research and interviews
Course content
1 section · 65 lectures · 3h 47m
1. Entrepreneurship 101: Who is Your Customer?
- What is Entrepreneurship?2m
- Who is Bill Aulet?5m
- Who is Erdin Beshimov?2m
- MIT Entrepreneurship Lesson: What Do You Need to Start a Business?2m
- MIT Entrepreneurship Case Study: Choosing Your Target Customer (Part 1)2m
- MIT Entrepreneurship Case Study: Choosing Your Target Customer (Part 2)1m
- MIT Entrepreneurship Case Study: Choosing Your Target Customer (Part 3)5m
- MIT Entrepreneurship Case Study: Choosing Your Target Customer (Part 4)2m
- MIT entrepreneurship lesson: What is market segmentation?1m
- MIT entrepreneurship how-to: Developing a market segmentation3m
- MIT entrepreneurship how-to: interviewing prospective customers5m
- Customer interviews can be a lot of fun!2m
- MIT entrepreneurship how-to: organizing your customer interview data5m
- Vanessa Green & Anthony Sagneri, MIT Alums & FINsix Co-Founders - Interview12m
- Intro: How to Find Your Beachhead Market - Feat. AJ Perez, MIT alum & CEO, NVBots (Pt 1/5)2m
- What is a Beachhead Market & How Do You Select It? Feat. AJ Perez, MIT alum & CEO, NVBots (Pt 2/5)5m
- Fail Fast: How to Select Right Beachhead Market - Feat. AJ Perez, MIT alum & CEO, NVBots (Pt 3/5)2m
- How to Narrow Your Beachhead Market - Feat. AJ Perez, MIT alum & CEO, NVBots (Pt 4/5)2m
- Tips for Entrepreneurs - AJ Perez, MIT Alum & CEO of NVBots0m
- Conclusion: How to Find Your Beachhead Market (Pt 5/5)0m
- Intro: How to Build an End User Profile - Feat. Hyungsoo Kim, MIT Alum & Founder, Eone (Pt 1/5)2m
- What is an End User Profile? - Feat. Hyungsoo Kim, MIT Alum & Founder of Eone (Pt 2/5)3m
- How to Build an End User Profile - Feat. Hyungsoo Kim, MIT Alum & Founder of Eone (Pt 3/5)11m
- Why Build an End User Profile? - Feat. Hyungsoo Kim, MIT Alum & Founder of Eone (Pt 4/5)2m
- Conclusion: How to Build an End User Profile-Feat. Hyungsoo Kim, MIT Alum & Founder of Eone (Pt 5/5)1m
- Intro: How to Find Total Addressable Market (TAM) - Feat. Thyme Labs (Pt 1/6)5m
- What is Total Addressable Market (TAM)? - Feat. Thyme Labs (Pt 2/6)2m
- Top Down vs. Bottom Up Analysis: Total Addressable Market (TAM) - Feat. Thyme Labs (Pt 3/6)3m
- How to Calculate Total Addressable Market (TAM) - Feat. Thyme Labs (Pt 4/6)4m
- What To Do if Total Addressable Market (TAM) is Low - Feat. Thyme Labs (Pt 5/6)5m
- Conclusion: How to Find Total Addressable Market (TAM) - (Pt 6/6)2m
- Entrepreneurship Advice by MIT Bootcamps Coach, Andrew Radin, and Thyme Labs Co-Founders1m
- Meet Raffaele Colella, MIT Alum & Founder of Cannonball (Pt 1/11)3m
- Don't Be Afraid to Try the Greatest Sport Around: How to Find Your Persona (Pt 2/11)1m
- What is Cannonball? - Feat. Raffaele Colella, MIT Alum & Founder of Cannonball (Pt 3/11)4m
- What is a Persona and How Do You Find It? (Pt 4/11)2m
- Who is Cannonball's End User? Feat. Raffaele Colella, MIT Alum & Founder of Cannonball (Pt 5/11)4m
- Who is Cannonball's Persona? Feat. Raffaele Colella, MIT Alum & Founder of Cannonball (Pt 6/11)3m
- How to Make a Detailed Persona Profile (Pt 7/11)5m
- How to Find Your Persona - Feat. Raffaele Colella, MIT Alum & Founder of Cannonball (Pt 8/11)4m
- Persona Example: SensAble Technologies' Persona Explained (Pt 9/11)1m
- Advice & How Persona Drives Strategy - Raffaele Colella, MIT Alum & Founder of Cannonball (Pt 10/11)4m
- Conclusion: How to Find Your Persona (Pt 11/11)4m
- Bill Aulet Answers Your Questions! (Pt 1/2)7m
- Bill Aulet and Erdin Beshimov Q&A on Entrepreneurship4m
- Preview of Entrepreneurship 102: What Can You Do for Your Customer?2m
- Meet Hanna Adeyema, MIT Alum & Tenacity Health Co-Founder - Documentary4m
- Hanna Adeyema, MIT Alum & Tenacity Health Co-Founder - Interview (Pt 1/4)4m
- How To Do Primary Customer Research - Hanna Adeyema, MIT Alum & Tenacity Health Co-Founder (Pt 2/4)4m
- End Users vs. Customers - Hanna Adeyema, MIT Alum & Tenacity Health Co-Founder (Pt 3/4)4m
- Who is Your Ideal End User? Hanna Adeyema, MIT Alum & Tenacity Health Co-Founder (Pt 4/4)5m
- Intro: How to Do Primary Customer Research - Demo (Pt 1/4)0m
- How to Do Primary Customer Research over the Phone - Demo (Pt 2/4)3m
- How to Do Primary Customer Research In-Person - Demo (Pt 3/4)5m
- Conclusion - How to Do Primary Customer Research - Demo (Pt 4/4)1m
- MIT Bootcamps: Entrepreneurship Myth #31m
- MIT Bootcamps: 6 Entrepreneurship Myths Explained1m
- MIT Bootcamps: Entrepreneurship Myth #11m
- MIT Bootcamps: Entrepreneurship Myth #21m
- MIT Bootcamps: Entrepreneurship Myth #41m
- MIT Bootcamps: Entrepreneurship Myth #51m
- MIT Bootcamps: Entrepreneurship Myth #61m
- Bill Aulet's Parting Advice for Students of MIT's 1st Entrepreneurship Course Online2m
- Who is Your Ideal End User? Hanna Adeyema, MIT Alum & Tenacity Health Co-Founder (Pt 4/4)5m
- Questions from Students for Bill Aulet6m