Writing & literature
How to Start Copywriting (Alex Cattoni)
Sikhami InstituteEnglish
Free
Join for free- 79 video lectures (18h 58m)
- Certificate of completion
- Ask the teacher your doubts
- Watch on the web and in the Android app
About this course
Copywriter Alex Cattoni explains how to write words that sell and how to build a freelance copywriting career, with exercises, examples and critiques. Who it's for: writers and marketers who want to learn persuasive writing. These are the free, official videos of the "How To Start Copywriting" playlist from the Alex Cattoni YouTube channel (youtube.com/@alexcattoni). All videos belong to Alex Cattoni; Sikhami is not affiliated with Alex Cattoni and simply arranges the public playlist into a course, so you can learn one lesson at a time and keep track of your progress.
What you will learn
• What copywriting is and how it differs from content writing • A 10-step copywriting process with formulas and examples • Copywriting exercises and critiques • Writing a video sales letter • Building a portfolio and getting your first clients • Choosing a niche and working as a freelancer
Course content
1 section · 79 lectures · 18h 58m
1. How To Start Copywriting
- How To Become A Copywriter With NO Experience7m
- How To Become A Freelance Copywriter & Get Your First Client10m
- 5 Surprising Copywriting Lessons I Learned The HARD Way 😳12m
- 5 Copywriting Courses For Beginners To IGNITE Your Business & Conversions7m
- 3 Differences Between Content Writing and Copywriting5m
- How To Get Clients: 4 Copywriting Tips For Beginners9m
- 5 Awkward Reasons Potential Clients Totally IGNORE You 😬11m
- How To Prepare A BOSS Copywriter Portfolio & Get More YESSES! 👑9m
- 8 Pricing RULES To Build A 6-Figure Writing Business10m
- How To Go From A $100 Side Hustle To $10,000/Month Writing Business8m
- 😍How To Make New Clients FALL IN LOVE With You10m
- How To Start Freelancing: 5 Tips For Managing Your Clients11m
- Free Freelancing Training: How To Get Copywriting Clients As The World Slows Down1h 42m
- Become A Copywriter: Top 5 Best Copywriting Books For Beginners7m
- How To Deal With Rejection10m
- How To Find Your Niche & Become A HIGHLY-PAID Copywriter 💰9m
- How To Find A Mentor (& The #1 Question You Should NEVER Ask)12m
- How To Become A Copywriter: A Copywriting Glossary For Beginners12m
- 10 Most Profitable Niches For Freelance Copywriting 🔥11m
- 😲Why You SUCK AT SELLING: Try this simple sales exercise.7m
- 5 Reasons Why Copywriting Is The Best Job In The World9m
- Copywriting vs. Content Writing? Which One Is RIGHT For YOU?9m
- A Day In The Life of A Copywriter: Pandemic Edition11m
- 5 Unexpected Copywriting Books To Give You A Persuasive Edge8m
- How To Run A Discovery Sales Call: 5 Questions To Turn Prospects Into Paying Clients 🤑10m
- How Sam Made $16K In ONE Month From Freelance Copywriting (8 Months After Starting)19m
- Is Taking A Copywriting Course Worth Your Time & Money? (For Beginners)8m
- Why Freelancing Is The Future (3 Steps To Becoming A Freelancer FAST)10m
- 10-Step Complete Copywriting Tutorial (With Examples, Pro Tips, and Formulas)14m
- Copywriting For Beginners: How To Get Started Fast (With No Experience)12m
- What Does A Copywriter Do? 16 Ways To Make Money Copywriting14m
- Email Marketing Tutorial: The 7 Emails You Need To Make Money Online (Tips & Examples)14m
- How To Write Facebook Ad Copy (With Examples & Notes)14m
- How To Find Copywriting Clients On Fiverr/Upwork (Tips For Beginners)8m
- PROOF! How These 9 Beginner Copywriters Found Their FIRST Client9m
- How To Streamline Your Freelance Business – Taxes, Contracts, Invoices & MORE 👀12m
- 5-Step Onboarding Process To Close More Sales & Land Your DREAM Clients10m
- Setting The Record Straight: SEO Copywriting vs Conversion Copywriting7m
- 5 Copywriting Exercises To Make You A Better Copywriter9m
- Copywriting Tips: What’s The Difference Between Line Editing & Copy Editing?5m
- How To Write A Memorable Tagline, Slogan or Online Course Name9m
- How To Build a 6-Figure Copywriting Business9m
- Copywriting Exercise & Critique - How To Write Insanely Better Headlines16m
- How To Use Power Words To Become A Better Copywriter7m
- 9-Step Formula For Writing The PERFECT Case Study9m
- Start An Online Business Today – 5 BEST Freelancing Jobs In Demand Right Now11m
- 5 Questions To Become A Better Copywriter & Write A High-Converting Sales Page8m
- How To Write a Sales Page: Practical Copywriting Mini-Course For Online Entrepreneurs14m
- How To Write A High Converting Video Sales Letter (VSL) From Scratch10m
- Freelancing GREEN FLAGS: 5 Signs You've Found The Best Client8m
- How To Find Clients The WRONG Way: 3 DEADLY Outreach Mistakes (with Stefan Georgi)53m
- Ad Writing Exercise & Critique - How To Write Insanely Better Copy12m
- Become A Master of Persuasion: 5 Books To Improve Your Copywriting & Storytelling7m
- LIVE Copy Critique - How To Write Insanely Better Headlines, Ads and Subject Lines14m
- How To Lead A Discovery Call (Interview with David Neagle & Steph Tuss)41m
- I tried ChatGPT. Here's what happened…21m
- Not Getting Interviews? 🤷🏻♀️ Here's How To Stand Out & Get Hired As A Freelancer8m
- 5 Ways To Become A Better Copywriter (That Have Nothing To Do With Writing!)13m
- Get More Clients In 20 Mins/Day10m
- The Highest Paid Copywriting Skill?11m
- Start Copywriting FAST (8 Steps For Beginners)14m
- How To Make Your First $1,000 As A Copywriter11m
- This Simple Copywriting Skill Will Become Your Secret Superpower11m
- Top 5 Most Profitable Copywriting Niches14m
- 40 Weird Ways To Find Clients (REAL STORIES)12m
- Conversion Copywriter, Sales Copywriter, SEO Copywriter... WHAT'S THE DIFFERENCE?!11m
- Endless Marketing Inspiration: 5 Tips For Building An Epic Swipe File13m
- How To Create Your Copywriting & Marketing Strategy22m
- How To Network: Networking Tips For Freelancers & Business Owners (Even If You’re An Introvert)16m
- Mastering Headlines: Watch Me Critique 7 Ads LIVE!17m
- How To Get Your First Copywriting Client17m
- Copywriting Exercise For Beginners: Do These 9 Things To Get Better At Copywriting18m
- Dreams DO Come True 🎁 How These 5 Copywriters Built Their Businesses—From Scratch50m
- Start Copywriting WITHOUT A Portfolio? (What You Need To Stand Out In 2025)16m
- What Is Copywriting? The NEW Definition You Need To Know15m
- Biggest Marketing Tips For 202517m
- These 5 Things Are More Important Than A Niche (For Beginners)12m
- How to Start a Copywriting Career When You Have No Time (1 Hour/Day Method)15m
- Copywriting 101 For Beginners (what is it + how to get started)16m