Google Analytics 4 Tutorials (Google Analytics)

About this course

The official Google Analytics tutorial series: set up GA4, track the events that matter and read the reports. Who it's for: marketers, website owners and analysts. These are the free, official videos of the "Google Analytics 4 Tutorials" playlist from the Google Analytics YouTube channel (youtube.com/@googleanalytics). All videos belong to Google; Sikhami is not affiliated with Google and simply arranges the public playlist into a course, so you can learn one lesson at a time and keep track of your progress.

What you will learn

• Setting up GA4 with Google Tag Manager • Recommended and custom events, custom dimensions and metrics • Key events (conversions) and audiences • Consent mode and troubleshooting • Linking Google Ads and understanding traffic sources • Reports, user properties and AI features in Analytics

Course content

1 section · 16 lectures · 2h 6m

1. 1. Google Analytics 4 Tutorials

   • Welcome to the Google Analytics Tutorials series3m
   • How to set up Google Analytics 4 (GA4) with Google Tag Manager (GTM)8m
   • Measure user activity with recommended events in Google Analytics9m
   • Custom Events in Google Analytics9m
   • Custom Dimensions and Metrics in Google Analytics8m
   • Key Events (formerly Conversions) in Google Analytics3m
   • Introduction to Audiences in Google Analytics6m
   • Set up consent mode in Google Analytics8m
   • Demo Account in Google Analytics5m
   • Troubleshooting in Google Analytics10m
   • Google Ads Linking in Google Analytics7m
   • Reports in Google Analytics15m
   • User Properties in Google Analytics9m
   • Artificial Intelligence capabilities in Google Analytics7m
   • Traffic Sources in Google Analytics10m
   • Plot Rows in Google Analytics line charts2m