Marketing & sales

Fundamentals of Digital Marketing (Google Digital Garage)

Free

88 video lectures (6h 13m)
Certificate of completion
Ask the teacher your doubts
Watch on the web and in the Android app
Learn more

About this course

Google's own beginner course in digital marketing, in short lessons: how to take a business online and reach customers through search, social media, email, video and ads. Who it's for: students, small business owners and anyone starting out in digital marketing. These are the free, official videos of the "Fundamentals of Digital Marketing" playlist from the Digital Garage YouTube channel (youtube.com/@digitalgarage7542). All videos belong to Google; Sikhami is not affiliated with Google and simply arranges the public playlist into a course, so you can learn one lesson at a time and keep track of your progress.

What you will learn

• Setting online goals, and what makes a good website • How search engines work, choosing keywords and search engine optimisation • Search advertising and advertising on mobile • Social media marketing and email marketing • Measuring results with web analytics and turning data into insights • Video content on a budget, e-commerce and selling abroad

This course at a glance

Lectures: 88 video lectures
Video: 6h 13m in all
Level: All levels
Language: English
Access: Lifetime access
Certificate: On completion

Lectures last updated September 2026

Course content

1 section · 88 lectures · 6h 13m

1. Fundamentals of Digital Marketing
- Intro to the Digital Garage2m
- Your digital opportunity3m
- Your online goals4m
- Building your online presence3m
- Marketing your online presence4m
- Analyse and adapt3m
- Choosing your online presence3m
- How websites work3m
- Key website ingredients3m
- Websites and your business goals3m
Show all 88 lectures
- Make your website easy to use3m
- Website design do’s and don’ts4m
- Email marketing basics5m
- Your email marketing options5m
- Crafting great marketing emails4m
- Managing successful email campaigns4m
- Measuring success in email marketing3m
- Search engine basics3m
- How search engines work4m
- How search engines see the web4m
- Organic search explained3m
- Paid search explained4m
- Google search console4m
- Intro to search engine optimisation (SEO)4m
- The importance of an SEO plan4m
- The SEO process2m
- How to choose keywords3m
- Setting realistic SEO goals4m
- Making your web pages search friendly4m
- How other websites can work for you3m
- Cross borders with SEO6m
- Introduction to search engine marketing (SEM)3m
- The SEM auction5m
- What makes a good keyword4m
- Make your ads stand out4m
- Achieve relevance with good structure4m
- Get the most from your keywords3m
- Fine-tune with keyword match types5m
- How to know what’s working and what isn’t4m
- What is web analytics?5m
- Making web analytics work for you5m
- Tracking specific goals with web analytics5m
- Web analytics and organic search6m
- Tools to measure SEM5m
- Breaking down your data for insights3m
- Marketing to the locals4m
- The power of local directories5m
- Using digital to advertise locally3m
- Reaching locals on their mobiles3m
- SEO for local businesses4m
- Social media basics6m
- The right social media sites for you4m
- Setting your goals for social media3m
- Getting on social media3m
- Your long-term social media plan5m
- Advertising on social media3m
- Measuring success in social media5m
- Avoiding social media pitfalls3m
- The evolution of mobile devices3m
- Understanding mobile web and mobile apps3m
- Understanding mobile apps3m
- Introduction for advertising on mobile4m
- Search campaigns for mobile6m
- Display campaigns for mobile3m
- Social media campaigns for mobile3m
- What is display advertising?3m
- The ins and outs of display advertising4m
- Making display ads meet your goals4m
- Understanding ad networks3m
- How retargeting works3m
- Introduction to international marketing and export4m
- Validating your new market3m
- Being understood abroad2m
- Advertise across-borders4m
- The support systems you will need4m
- Helping customers abroad buy your products2m
- Delivering to customers across the globe4m
- The rise of online video3m
- How video fits into your online strategy3m
- Creating video content within your budget4m
- Sharing and promoting your videos2m
- Advertising on video sharing sites3m
- Measuring video performance3m
- Using e-commerce to sell4m
- Taking payments and manage orders5m
- Creating a smooth e-commerce experience5m
- Product promotion and merchandising4m
- Retargeting for e-commerce5m

How long it takes

6h 13m of video in 88 lectures. Pick a pace that suits you:

Steady
13 days
at 30 minutes a day
Regular
7 days
at 1 hour a day
Fast track
4 days
at 2 hours a day

Video time only: practice takes a little longer. Your place in every lecture is saved, so you can stop any time.

Earn a certificateLearn more

Watch every lecture, then claim a certificate of completion with your name on it.

Its own web page and code, so a school or an employer can check it is real
Save it as a PDF or print it
Included with the course, at no extra cost

Who teaches it

Sikhami InstituteNew Delhi · 297 courses · 693 learners · 472 followersSikhami Institute is Sikhami's own institute for free learning. We pick some of the best free courses on YouTube, from Harvard's CS50, MIT, NPTEL, Khan Academy, Google, Microsoft, the BBC, Crash Course, PW, Magnet Brains, CodeWithHarry and many more, and turn them into proper courses on Sikhami that you can follow lesson by lesson while your progress is saved. Free courses in every category, in English and Hindi: school and competitive exams, programming and AI, languages, music and dance, art, yoga and fitness, cooking, trades, business, marketing, farming and more. All videos belong to their creators and play from their official YouTube channels, and each course credits its creator. Questions or suggestions? Write to help@sikhami.com.

Questions people ask

Is this course free?

Yes. Joining is free, and the lectures unlock as soon as you join. Once you join, it is yours for life.

How long is the course?

88 video lectures, 6h 13m of video in all. At an hour a day, the videos take 7 days. You learn at your own pace; there are no fixed class times.

Do I get a certificate?

Yes. When you have watched every lecture, you can claim a certificate of completion. It has its own page and code, so anyone can check that it is real. About certificates

What language is it taught in?

English.

Can I learn on my phone?

Yes. Watch on the website or in the Sikhami app for Android with the same account. Your place in every lecture is saved, so you can switch between them.

Can I ask the teacher a doubt?

Yes. Ask it in the questions on the course page, or from inside any lecture while you watch. You can also keep your own notes on each lecture.

Who made these videos?

The lectures are the free, public videos of the YouTube playlist "Fundamentals of Digital Marketing", and they belong to their creator. Sikhami arranges them into a course, so you can learn one lecture at a time and keep track of your progress.

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