Fundamentals of Digital Marketing (Google Digital Garage)

About this course

Google's own beginner course in digital marketing, in short lessons: how to take a business online and reach customers through search, social media, email, video and ads. Who it's for: students, small business owners and anyone starting out in digital marketing. These are the free, official videos of the "Fundamentals of Digital Marketing" playlist from the Digital Garage YouTube channel (youtube.com/@digitalgarage7542). All videos belong to Google; Sikhami is not affiliated with Google and simply arranges the public playlist into a course, so you can learn one lesson at a time and keep track of your progress.

What you will learn

• Setting online goals, and what makes a good website • How search engines work, choosing keywords and search engine optimisation • Search advertising and advertising on mobile • Social media marketing and email marketing • Measuring results with web analytics and turning data into insights • Video content on a budget, e-commerce and selling abroad

Course content

1 section · 88 lectures · 6h 13m

1. 1. Fundamentals of Digital Marketing

   • Intro to the Digital Garage2m
   • Your digital opportunity3m
   • Your online goals4m
   • Building your online presence3m
   • Marketing your online presence4m
   • Analyse and adapt3m
   • Choosing your online presence3m
   • How websites work3m
   • Key website ingredients3m
   • Websites and your business goals3m
   • Make your website easy to use3m
   • Website design do’s and don’ts4m
   • Email marketing basics5m
   • Your email marketing options5m
   • Crafting great marketing emails4m
   • Managing successful email campaigns4m
   • Measuring success in email marketing3m
   • Search engine basics3m
   • How search engines work4m
   • How search engines see the web4m
   • Organic search explained3m
   • Paid search explained4m
   • Google search console4m
   • Intro to search engine optimisation (SEO)4m
   • The importance of an SEO plan4m
   • The SEO process2m
   • How to choose keywords3m
   • Setting realistic SEO goals4m
   • Making your web pages search friendly4m
   • How other websites can work for you3m
   • Cross borders with SEO6m
   • Introduction to search engine marketing (SEM)3m
   • The SEM auction5m
   • What makes a good keyword4m
   • Make your ads stand out4m
   • Achieve relevance with good structure4m
   • Get the most from your keywords3m
   • Fine-tune with keyword match types5m
   • How to know what’s working and what isn’t4m
   • What is web analytics?5m
   • Making web analytics work for you5m
   • Tracking specific goals with web analytics5m
   • Web analytics and organic search6m
   • Tools to measure SEM5m
   • Breaking down your data for insights3m
   • Marketing to the locals4m
   • The power of local directories5m
   • Using digital to advertise locally3m
   • Reaching locals on their mobiles3m
   • SEO for local businesses4m
   • Social media basics6m
   • The right social media sites for you4m
   • Setting your goals for social media3m
   • Getting on social media3m
   • Your long-term social media plan5m
   • Advertising on social media3m
   • Measuring success in social media5m
   • Avoiding social media pitfalls3m
   • The evolution of mobile devices3m
   • Understanding mobile web and mobile apps3m
   • Understanding mobile apps3m
   • Introduction for advertising on mobile4m
   • Search campaigns for mobile6m
   • Display campaigns for mobile3m
   • Social media campaigns for mobile3m
   • What is display advertising?3m
   • The ins and outs of display advertising4m
   • Making display ads meet your goals4m
   • Understanding ad networks3m
   • How retargeting works3m
   • Introduction to international marketing and export4m
   • Validating your new market3m
   • Being understood abroad2m
   • Advertise across-borders4m
   • The support systems you will need4m
   • Helping customers abroad buy your products2m
   • Delivering to customers across the globe4m
   • The rise of online video3m
   • How video fits into your online strategy3m
   • Creating video content within your budget4m
   • Sharing and promoting your videos2m
   • Advertising on video sharing sites3m
   • Measuring video performance3m
   • Using e-commerce to sell4m
   • Taking payments and manage orders5m
   • Creating a smooth e-commerce experience5m
   • Product promotion and merchandising4m
   • Retargeting for e-commerce5m