Coaching Classes Advertisement in Hindi: 15 Samples, Vigyapan Format and the Rules

Updated 12 October 2026 · Facts checked against the sources listed at the end

A good coaching classes advertisement in Hindi fits in a few lines: who the classes are for (class, board or exam), the subjects, the batch timing, the place, a free demo class and a phone number. Everything else is decoration. What it must not contain is a promise you cannot prove, such as '100% selection' or a topper's rank shown without the details and consent the rules require. Since November 2024, the Central Consumer Protection Authority (CCPA) has treated such claims in coaching ads as misleading.

Below are 15 original samples in Hindi (Devanagari) for pamphlets, banners and flex boards, newspaper classifieds, WhatsApp and Instagram status, and posters near schools, with English versions of six of them. If you are a student who has to write a coaching vigyapan for a Hindi exam, go to the section on vigyapan lekhan, which follows the CBSE format. Replace everything in square brackets with your own details; the vertical bars mark where a new line starts on the poster.

What a good coaching ad says

Part	Example in Hindi	Why it matters
Who it is for	कक्षा 9-10 (CBSE / राज्य बोर्ड) के लिए	A parent decides in seconds whether the ad is about their child
Subjects or exam	गणित और विज्ञान / JEE Main / SSC	Parents and students search by subject and exam
Batch timing	शाम 5 से 7 बजे, सोमवार से शनिवार	Families check it against school hours and travel
Place	[मोहल्ला], [जानी-पहचानी जगह] के पास	Families need to know they can reach you
Batch size	एक बैच में [संख्या] विद्यार्थी	A true number says more than 'seats limited'
Free demo class	पहली क्लास मुफ़्त	Lets parents judge the teaching themselves
Contact	कॉल / WhatsApp: [नंबर]	The one line every reader needs
Honest proof	[संख्या] साल से पढ़ा रहे हैं, M.Sc. (गणित)	Facts a parent can check, instead of superlatives
Fee (optional)	फ़ीस: ₹[राशि] प्रति माह	If you print a fee, it must be the real fee

The parts of a coaching or tuition classes advertisement

Write in the language the families around you read. In a mixed area, put Hindi and English on the same pamphlet rather than choosing one.

Best lines for coaching (coaching ke liye best line)

A headline should describe how you teach, not promise a result. These twelve lines are original and free to use:

कमज़ोर विषय, मज़बूत तैयारी।
हर सवाल का जवाब, हर दिन अभ्यास।
समझकर पढ़ो, रटकर नहीं।
छोटे बैच, हर बच्चे पर ध्यान। (only if your batches really are small)
डरो मत, डाउट पूछो।
रोज़ का टेस्ट, रोज़ का सुधार।
बोर्ड की तैयारी, पूरे सिलेबस के साथ।
पढ़ाई आसान, जब तरीक़ा सही हो।
पहली क्लास मुफ़्त, फ़ैसला आपका।
घर के पास, भरोसे के साथ।
गणित से दोस्ती, यहीं से शुरू।
अंग्रेज़ी बोलिए, आत्मविश्वास से।

Lines such as 'सफलता की गारंटी', '100% रिज़ल्ट' or 'सिलेक्शन पक्का' are exactly the kind of claim the CCPA guidelines describe as misleading. They are covered in detail further down.

Pamphlet samples (पैम्फलेट)

A pamphlet is read at home, so it can carry the full picture: classes, subjects, timing, batch size, tests, demo class, address and phone.

Sample 1: school tuition, Classes 6 to 10

Sample 2: board exam revision course

Sample 3: competitive exams (SSC and banking)

Sample 4: a teacher introducing a new batch

Batches for younger students need one check first. The Ministry of Education's 2024 guidelines, which states adopt through their own laws, say a coaching centre (one with more than 50 students) should not enrol students below 16 years of age. The rules section below explains what this means for school tuition.

Banner and flex samples (बैनर / फ्लेक्स)

A banner is read from a moving vehicle or from across the road. Keep it to the name, one line about the classes, one offer and the number; leave details for the pamphlet.

Sample 5: classes and a free first class

[संस्थान का नाम] | कक्षा 9 से 12: गणित और विज्ञान | पहली क्लास मुफ़्त | [नंबर]

English version: [Institute name] | Classes 9 to 12: Maths and Science | First class free | [number]

Sample 6: new batch for Classes 11 and 12

नया बैच [तारीख़] से | कक्षा 11-12: फ़िज़िक्स, केमिस्ट्री, गणित / बायोलॉजी | [संस्थान का नाम], [जानी-पहचानी जगह] के पास | [नंबर]

Sample 7: spoken English

अंग्रेज़ी बोलना सीखिए | स्पोकन इंग्लिश: सुबह और शाम के बैच | विद्यार्थियों, गृहिणियों और नौकरीपेशा लोगों के लिए | [संस्थान का नाम] | [नंबर]

Newspaper classified samples (अख़बार का छोटा विज्ञापन)

Classified space is small and paid for by size, so cut every word that does not help a parent decide.

Sample 8: tuition classified

ट्यूशन: कक्षा 9-12, गणित और विज्ञान। [संख्या] साल का अनुभव, छोटे बैच, साप्ताहिक टेस्ट। पहली क्लास मुफ़्त। [इलाक़ा]। संपर्क: [नंबर]

English version: Tuition: Classes 9-12, Maths and Science. [number] years' experience, small batches, weekly tests. First class free. [Area]. Call [number].

Sample 9: home tuition classified

होम ट्यूशन: कक्षा 1-8, सभी विषय, [इलाक़ा] और आसपास। शिक्षिका: [नाम], [योग्यता]। संपर्क: [नंबर]

WhatsApp and Instagram status samples

A status is seen for a few seconds by people who already have your number, so lead with one fact and one action. Mixing in a useful tip makes people look forward to your status instead of skipping it.

Sample 10: new batch

नया बैच [दिन] से! कक्षा 10 गणित, शाम [समय]। पहली क्लास मुफ़्त। डेमो बुक करने के लिए DEMO लिखकर भेजें। [संस्थान का नाम]

Sample 11: a study tip with an invitation

आज का टिप: समीकरण हल करने के बाद उत्तर को वापस समीकरण में रखकर जाँचिए। ऐसे रोज़ के टिप्स और अभ्यास के लिए [संस्थान का नाम] की डेमो क्लास में आइए: [दिन], [समय]। [नंबर]

Sample 12: a result post that follows the rules

बधाई हो, [विद्यार्थी का नाम]! [परीक्षा, वर्ष] में [अंक / रैंक]। [विद्यार्थी का नाम] ने हमारे यहाँ [कोर्स का नाम] ([अवधि], सशुल्क / निःशुल्क कोर्स) में पढ़ाई की। नाम और फ़ोटो उनकी लिखित अनुमति से साझा किए गए हैं। [संस्थान का नाम]

English version: Congratulations, [student name]! [Marks / rank] in [exam, year]. [Student name] studied in our [course name] ([duration], paid / free course). Name and photo shared with [his / her] written consent. [Institute name]

Sample 13: online classes

घर बैठे पढ़ाई | कक्षा 11-12 फ़िज़िक्स और केमिस्ट्री की ऑनलाइन लाइव क्लास, [Google Meet / Zoom] पर | हर हफ़्ते टेस्ट, छूटी क्लास के नोट्स WhatsApp पर | डेमो के लिए DEMO लिखकर भेजें: [नंबर]

Posters near schools (स्कूल के पास पोस्टर)

A poster near a school is read by students first and by parents at pick-up time. Put it up only with the property owner's permission and within your local body's rules on posters, and do not suggest any link with the school that does not exist.

Sample 14: after-school classes

Sample 15: a weekly maths doubt class

गणित से डर लगता है? | कक्षा 9-10 के लिए गणित की डाउट क्लास | हर शनिवार [समय], [संस्थान का नाम] में | पहली डाउट क्लास मुफ़्त | [नंबर]

English version: Scared of maths? | A maths doubt class for Classes 9 and 10 | Every Saturday, [time], at [Institute name] | First doubt class free | [number]

How to make a coaching poster (coaching poster kaise banaye)

Pick one reader. Make one poster for Class 10 parents and another for JEE students; a poster for everyone speaks to no one.
Write the headline: the class and subject, or one honest line from the list above.
Add four to six facts: timing, place, batch size, demo class, the teacher's qualification, and the fee if you want to show it.
Make the phone number the second-biggest text on the poster, and add your WhatsApp QR code so people can message you by scanning it.
Use one clear photo of your own classroom or teacher rather than stock images.
Use at most two fonts, dark text on a light background, and check that Hindi matras print cleanly at small sizes.
If you show a result, print the student's name, rank or marks, the course name and duration, and whether it was a paid course, in the same font size as the claim.
Print one copy, stick it up, and read it from across the road before you print the full batch.

Free online design tools and phone apps have poster layouts you can start from: paste the text from this guide and change the colours to your institute's. The same honesty rules apply to a design shared online as to a printed flex.

Vigyapan lekhan: the exam format (विज्ञापन लेखन)

Many people searching for a coaching classes vigyapan are school students, because ad-writing (विज्ञापन लेखन) is part of the creative-writing section of the CBSE Class 10 Hindi paper. Here is what CBSE's sample question papers and marking schemes for 2026-27 say:

Paper	Word limit	Marks and how they are given
Hindi Course A (code 002), question 15	About 40 words (a choice between an advertisement and a message)	4 marks: creative presentation 1, content 2, language accuracy 1
Hindi Course B (code 085), question 15	About 40 words	3 marks: creative presentation 1, content 1, language accuracy 1

Vigyapan lekhan in CBSE Class 10 Hindi sample papers, 2026-27

Patterns can change, so check the latest sample paper for your own board and year. Because presentation carries a mark, the usual format is:

Draw a box around the whole advertisement.
Write the institute's name at the top in large letters.
Add a slogan or catchy line under the name.
List the key facts: classes, subjects, timing, facilities and any offer.
End with the address and phone number.
Stay close to 40 words; a neat border or a small drawing helps the ad stand out.

The two samples below are written for exam practice. The institute names, addresses and numbers are made up.

Boxed sample 1: a coaching centre (about 40 words)

Boxed sample 2: competitive exam coaching (about 40 words)

Notice what both samples leave out: no '100% सफलता', no 'गारंटी', no unnamed toppers. A neat, complete and honest ad scores well in the exam, and real coaching ads have to meet the same standard of honesty, as the next two sections show.

The rules: CCPA guidelines on misleading coaching ads (2024)

The Central Consumer Protection Authority notified the Guidelines for Prevention of Misleading Advertisement in Coaching Sector, 2024 on 13 November 2024, under section 18 of the Consumer Protection Act, 2019. They apply to all forms of advertisement by any person engaged in coaching, including endorsers. The guidelines define a coaching centre as one coaching more than fifty students, but the list of misleading claims applies to anyone who runs a coaching centre or provides coaching, so a small tuition class should follow it too.

Under the guidelines, an advertisement is misleading if it:

makes false claims about the courses offered, their duration, the faculty's credentials, the fee, or the exit and fee-refund policy;
makes false claims about the number of selections, ranks in an exam or the success rate;
claims guaranteed selection, job security, promotions, a salary increase, success at different stages of an exam or admission to an institution, or leads people to believe that joining will ensure a good rank or high marks;
falsely represents the services as being of a particular standard or quality;
creates a false sense of urgency or scarcity, or shows false popularity, to push someone into an immediate decision.

Every person engaged in coaching who advertises must also:

disclose, with a successful candidate's photograph, the rank secured, the name and duration of the course the candidate took, and whether the course was paid;
display disclaimers and other important information prominently, in the same font as the claim;
represent services, facilities, resources and infrastructure accurately;
claim recognition or approval by a body such as AICTE or UGC only where it is true;
never use a successful candidate's name, photograph, testimonial or video without the candidate's written consent, and take that consent only after the selection.

The CCPA enforces these rules. In April 2025 it said that over the previous three years it had issued 49 notices and imposed penalties totalling Rs 77.60 lakh on 24 coaching centres over misleading advertisements and unfair trade practices.

Do not write	Write instead
100% सिलेक्शन / सफलता की गारंटी	रोज़ अभ्यास, साप्ताहिक टेस्ट और हर विद्यार्थी की प्रगति रिपोर्ट
शहर का नंबर 1 कोचिंग	[संख्या] साल से पढ़ा रहे हैं; शिक्षक: [नाम], [योग्यता]
हमारे 500 सिलेक्शन (with no names or proof)	[नाम], [परीक्षा, वर्ष] में [रैंक]; [कोर्स का नाम], [अवधि], सशुल्क कोर्स; लिखित अनुमति से
सिर्फ़ 3 सीटें बाक़ी! (when it is not true)	एक बैच में [संख्या] विद्यार्थी; अगला बैच [तारीख़] से
सरकार से मान्यता प्राप्त (with no such approval)	पंजीकृत कोचिंग सेंटर, पंजीकरण संख्या [संख्या] (only if your state registers centres and you are registered)
A topper's photo with only a rank	The photo with name, rank, course name, duration and paid or free, in the same font size as the claim

Rewriting common coaching ad claims within the CCPA guidelines

The rules: Ministry of Education guidelines for coaching centres (2024)

On 16 January 2024 the Ministry of Education's Department of Higher Education sent its Guidelines for Regulation of Coaching Center to all States and Union Territories, to adopt through their own legal framework, because education is on the Concurrent List. So the rules that actually bind your centre are your state's. In a Rajya Sabha reply in August 2026, the Ministry named, among others, these states and UTs that have since brought in their own laws, rules or guidelines: Acts in Rajasthan, Jharkhand, Assam and Haryana; Rules in Andhra Pradesh and Himachal Pradesh; and guidelines or policies in Tamil Nadu, Puducherry, Tripura, Nagaland and the Andaman and Nicobar Islands.

The national guidelines define a coaching centre as one that coaches more than 50 students. The points that affect your advertising and admissions:

No misleading promises, and no guarantee of rank or good marks, to parents or students.
No misleading advertisement, direct or indirect, about the quality of coaching, the facilities or the results.
No enrolment of students below 16 years of age; enrolment only after the secondary school examination.
Sign boards, the prospectus and all communication should say only 'registered coaching center', never 'recognized' or 'approved'.
No coaching during school hours for students who also attend a school.
A website with tutors' qualifications, courses, duration, hostel facilities if any, fees, an easy exit policy, the refund policy, the number of students coached and the number who got admission to higher education institutions.
No public results of the centre's own assessment tests.
No fee increase during the course, and a pro-rata refund within 10 days if a student who paid in full leaves midway.
Penalties proposed for breaking the conditions: Rs 25,000 for a first offence, Rs 1,00,000 for a second, and revocation of registration after that. Your state's law sets the penalties that actually apply.

The age rule matters for school tuition ads. If your centre teaches more than 50 students and your state has adopted rules based on these guidelines, check them before you advertise batches for students under 16. Small tuitions below that number fall outside the national definition, but a state law can define things differently, so read your own state's text.

Checklist before you print or post

Every claim is true today, and you can show proof if asked.
No 'guarantee', '100%', 'No. 1' or 'best' that you cannot prove.
Topper ads carry the name, rank, course name, duration and whether the course was paid, in the claim's font size, with written consent taken after the result.
Any line about seats or deadlines is true.
Words such as 'recognised' or 'approved' appear only if a real authority has given that recognition.
Fee, timing and address match what you will actually charge and do.
The phone number and WhatsApp QR code work; test both.

When parents respond, our WhatsApp templates for tuition classes cover the replies, demo invitations and fee messages. For the wider plan, read how to get students for tuition, and if you are still choosing a name, start with tuition classes name ideas.

List your institute on Sikhami for free

A pamphlet reaches one neighbourhood for a few days; an online listing keeps working after the paper is gone. Setting up an institute on Sikhami is free, and the institute and each of its courses get their own public page. Learners looking in your category find institutes there, and they can follow your institute, read and write reviews and ask questions on its page. Classroom (face-to-face) courses can be listed too: learners apply and you confirm. Print the page link on your pamphlet so a parent can see your courses before calling, and write the course pages with the same honesty this guide asks of your posters. See Sikhami for institutes.

Frequently asked questions

Coaching poster kaise banaye?

Pick one audience, write a headline with the class and subject, add four to six facts (timing, place, batch size, demo class, contact) and make the phone number large. Add a WhatsApp QR code, use at most two fonts, and print one test copy before the full run. Keep every claim true and provable.

Coaching ke liye best line kya ho sakti hai?

A line that describes how you teach, such as 'समझकर पढ़ो, रटकर नहीं' or 'रोज़ का टेस्ट, रोज़ का सुधार'. Avoid lines that promise results, such as '100% सफलता की गारंटी', which the CCPA's 2024 coaching guidelines treat as misleading.

Can a coaching ad say 100% selection or show toppers?

A guarantee of selection, rank or marks is listed as misleading in the CCPA guidelines. You can show a successful student only with their written consent taken after the result, and you must disclose the rank, the course name and duration, and whether it was a paid course, in the same font size as the claim.

How many words is vigyapan lekhan in CBSE Class 10 Hindi?

In CBSE's 2026-27 sample papers it is about 40 words in both Hindi Course A (4 marks) and Hindi Course B (3 marks). The marks are given for creative presentation, content and language accuracy, so a neat boxed layout helps.

Do these rules apply to a small home tuition?

The Ministry of Education's guidelines define a coaching centre as one with more than 50 students and work through state laws, so check your state's text. The CCPA's list of misleading claims applies to anyone who provides coaching, so even a small tuition should keep its ads honest.

What should a tuition classes advertisement include?

Who it is for, the subjects, the batch timing, the place, the batch size, a free demo class and a phone or WhatsApp number. Add honest proof, such as years of teaching or the teacher's qualification, and the fee only if it is the real fee.

Sources

Rules and rates change: check the source before you rely on a figure.

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