Tuition Pamphlet: What to Write, Layout, Samples and How to Distribute It So Parents Call

What a tuition pamphlet must do

Think of the parent who gets your pamphlet, at a school gate or with the morning newspaper. They look for a few seconds and ask three questions: Is this for my child's class? Is it near me, at a time that works? Can I trust these people? If all three answers are yes, they keep it.

So a pamphlet is not a brochure. It needs one clear message for one kind of parent, and one next step, usually: call or WhatsApp to book a demo class.

Many parents keep a pamphlet and call weeks later, when a school test result comes home. So the phone number, address and class list must be easy to find even after the paper is folded.

One reader, one message, one next step. If you teach Class 3 English and Class 12 Accountancy, make two pamphlets. A pamphlet for everyone speaks to no one.

Before you design: five decisions

Most people open a design app first. Do it the other way round. Write these five answers on a piece of paper before you choose any colour.

Also decide if you will show the fee. Showing it brings fewer but better calls. If your fee is fair for your area, showing it is usually the faster, more honest choice. Our guide to home tuition fees shows how to work one out.

The tuition pamphlet format: eight parts, top to bottom

Here is a simple tuition pamphlet format that works for a home tutor, a small tuition class and a coaching centre. Keep this order. The eye moves from top to bottom, so the most important things go first.

Parts 2, 6 and 7 are the most important. If a parent reads only those three, they should still know if this is for them and how to reach you. Test this: cover the rest of the pamphlet with your hand and ask a friend what the class is and how to book.

If you do not have a name yet, sort that first. Our list of tuition classes name ideas helps you pick one that is short, easy to say on the phone and easy to remember.

How to write the words

Write the words before you design. Short lines, everyday words, and facts a parent can check. Here are headline patterns that are clear and honest.

• Class 6 to 8 Maths: build a strong base before Class 9
• Class 10 Board Maths and Science: weekly tests and doubt classes
• Spoken English for school students: speak in class without fear
• Home tuition, Class 1 to 5, all subjects, at your home
• Class 11 and 12 Accountancy and Economics, evening batches

Each one names the class, the subject and one real benefit, and none promises marks or ranks, which is what the rules ask for.

Words that hurt your pamphlet

• Best, No. 1, top, guaranteed, 100%: you will need proof, and some of these claims are not allowed in education ads at all.
• Excellence, quality education, holistic growth: every pamphlet says this, so the parent's eye skips it.
• Limited seats, last chance, hurry: if it is not true, it is a false sense of urgency, which the CCPA guidelines name as misleading.
• Long lists of every subject and class you could teach: it tells the parent you are not a specialist in their child's need.

Prefer facts a parent can check: the most students in a batch, tests a month, the year you started teaching.

Ready tuition pamphlet samples in English

Copy a sample, change the parts in square brackets, and remove anything that is not true for you. Each one fits on an A5 sheet. For Hindi samples for pamphlets, banners and newspaper ads, see our coaching classes advertisement samples in Hindi.

Sample 1: home tuition for Class 1 to 5

HOME TUITION | Class 1 to 5 | All subjects, CBSE and State Board | At your home, in [areas] | Homework help, reading practice and a short weekly test | Taught by [Name], [qualification], teaching since [year] | Fee: [amount] a month for [days] days a week | Call or WhatsApp [number] for a free first class

Sample 2: Class 9 and 10 maths and science

[Class name] | CLASS 9 AND 10 MATHS AND SCIENCE, CBSE | New batch from [date] | A chapter test every Saturday | A doubt hour every day after class | A progress report to parents every month | At most [number] students in a batch | Mon to Fri, [time], at [address, landmark] | Teacher: [Name], [qualification] | Demo class on [day and time]. Book on WhatsApp: scan the code or call [number]

Sample 3: spoken English for school students

SPEAK ENGLISH WITH CONFIDENCE | For students of Class 5 to 10 | Small groups, speaking practice in every class | Weekend batch: Sat and Sun, [time] | [Duration] course | [Class name], [address] | First class free, no fee to try. Call [number]

Sample 4: the back side of any pamphlet

WHY PARENTS CHOOSE US | What happens in a week: [three short lines] | Our teachers: [names and qualifications] | Batch timings: [small table] | Fees and refund: [one line, or Fee on call] | How to find us: [address, landmark, small map] | Talk to us: [phone], WhatsApp QR code, [website or online page link]

If you use the back side, put the details there and keep the front side short. Many people never turn the page over, so the front must work alone.

Size, paper and layout

Pick the size from the place where the pamphlet will go, not from what looks nice on screen. The A sizes below come from the ISO 216 standard, which is widely used around the world. Each size is half the one above it, so a printer can cut two A5 sheets from one A4 sheet.

Layout rules that keep it readable

• Use at most two fonts, and dark text on a light background.
• Make the headline the biggest text and the phone number the second biggest.
• Leave white space at the edges, and ask your printer how much margin and bleed they need.
• Use a real photo of your class or teacher. ASCI's education guidelines say visuals of infrastructure must be real and existing.
• Print one copy at actual size, fold it as it will be handed out, and check that the headline and phone number still show.

Single-sided printing is cheaper and fine for hand-outs. Double-sided is worth it for copies parents will keep. Ask your local printer for quotes at two or three quantities before you decide.

Add a WhatsApp QR code and a link

Many parents prefer to message, especially in the evening. A QR code lets them do that by pointing the phone camera at the pamphlet.

The WhatsApp Business app gives you a QR code. WhatsApp's help page says customers can message you by scanning it, and that it does not expire unless you reset it or delete your WhatsApp Business account. You can also set a pre-filled message that customers can edit and send when they open your short link, and change it at any time. Find the code under Tools, then Short link.

• Set the pre-filled message to something like: Hello, I saw your pamphlet. I want details of the Class 9 batch. It saves the parent typing, and you know at once where they came from.
• Print the QR code large enough to scan easily, and test it from the printed proof, not only from the screen.
• If you reset your QR code later, old pamphlets will still show the old code, so do not reset it while pamphlets are out.

You can also print a link to a page where parents can see more, such as your website or your free institute page on Sikhami, which lists your courses and your teaching team. Sikhami does not make a QR code for that page, so make one with any QR tool and test it. Our guide to your free institute page explains what parents see there.

The rules your tuition pamphlet must follow

A pamphlet is an advertisement, and India has clear rules for advertisements about coaching and tuition. You do not need a lawyer to follow them. You only need to be honest and to show the details behind any result you claim.

The CCPA coaching guidelines, 2024

The CCPA notified the Guidelines for Prevention of Misleading Advertisement in Coaching Sector, 2024 on 13 November 2024. They apply to all forms of advertisement by anyone engaged in coaching, and coaching includes tuition. A coaching centre is one with more than fifty students, but the list of misleading claims applies to anyone who provides coaching, so a small tuition class should follow it too.

Under the guidelines, an ad is misleading if it makes false claims about the course, the fee, the teachers or the refund policy; false claims about selections, ranks or success rate; claims of guaranteed selection, rank or high marks; or a false sense of urgency or scarcity. A successful student's photo must come with the rank, the course name and duration and whether it was paid, in the same font as the claim, and only with the student's written consent taken after the result.

These rules are enforced. In April 2025 the CCPA said that over the previous three years it had issued 49 notices and imposed penalties totalling ₹77.60 lakh on 24 coaching centres over misleading ads and unfair trade practices.

The ASCI education guidelines

ASCI is a voluntary self-regulation council, not a government office, but its code covers ads that are printed and distributed. Its guidelines for educational institutions name coaching classes and leaflets, and add these points:

• Do not suggest that joining guarantees a rank, high marks, a job or an admission unless you can prove it, and add 'past record is no guarantee of future prospects' in a font no smaller than the claim.
• Do not use 100% for things that cannot be measured, such as 100% job assistance.
• Result, topper and infrastructure claims must be from the latest completed academic year and backed by evidence, and photos of your building or classroom must be real.
• Do not create a false sense of urgency or fear of missing out among school students or parents, and do not show students giving up sleep or meals to study.

ASCI's main code also says a product should not be called free if there is any direct cost to the consumer other than delivery or postage. So if your free demo class is truly free, say so. If the free first week needs a registration fee, write that next to it.

Posters and walls

Pasting pamphlets on walls, poles and trees can break local law. In Delhi, for example, the Delhi Prevention of Defacement of Property Act, 2007 punishes defacing property in public view, including by printing, with up to one year in jail, a fine of up to ₹50,000, or both. If it is done for the benefit of someone else, such as the owner of a coaching class, that person can also be held guilty unless they prove it was done without their knowledge or consent. Other states and cities have their own rules, so hand pamphlets to people, and put them up only with the owner's permission.

Many states also have their own coaching laws now. In August 2026 the Ministry of Education told the Rajya Sabha that it sent its coaching guidelines to the States and UTs on 16 January 2024, and that Rajasthan, Jharkhand, Assam and Haryana have since passed Acts, while others have rules or guidelines. If your state has one, read what it says about advertising. For more on these rules, with Hindi samples, see our coaching advertisement guide.

Worked example: a distribution plan for one tuition class

Here is how a small tuition class teaching Class 9 and 10 maths and science, in one part of a town, could plan its first pamphlet round. The quantities are a plan you choose, not a rule; change them to fit your area and budget.

1. Draw your catchment on a map: the area from which a student can reach you in about fifteen minutes. Mark the schools, housing societies and markets inside it.
2. Split it into three zones, for example the two schools nearest you (zone A), the three biggest housing societies (zone B) and the main market road (zone C).
3. Give each zone its own pre-filled WhatsApp message or code word: 'pamphlet A', 'pamphlet B', 'pamphlet C'. Print the code in small letters near the QR code.
4. Decide the quantity for each zone from what you can actually hand out well, not from the printer's offer. For example 300 for zone A, 200 for zone B and 100 for zone C, from one print run of 600.
5. Hand out zone A copies at closing time on two school days, from the public road, not school property. Ask each society office in zone B before using letter boxes, and ask shop owners in zone C before leaving a stack.
6. Fix a demo class date about ten days after the first hand-out, so parents have a reason to call soon.
7. Write each new enquiry in the tracking sheet the same evening.

After four weeks, put more copies into the zone with the lowest cost per admission, and try a new headline where calls came but admissions did not. Change one thing at a time.

Where and when to hand out tuition pamphlets

Timing matters as much as place. Parents look for tuition when something changes: a new session, the first test results, the board exam year, or a move to a new area. Plan rounds around your local school calendar, and do a second round two or three weeks later, because many parents need to see a name twice before they call.

When parents call, reply the same day, invite them to a demo class on a fixed date, and send one follow-up after it. Our WhatsApp messages for tuition classes give you ready replies for each step, and our guide on how to get students for tuition covers referrals and online listings.

Common mistakes, and how to avoid them

• Too much text. If a parent cannot find the class and the phone number in three seconds, cut words until they can.
• No address or only an area name. Give the street, the landmark and the floor. Parents worry about safety and travel time.
• A phone number that is not answered. Put a number on the pamphlet only if someone will pick it up during the hours parents call, usually evenings.
• Old details. A pamphlet with last year's batch dates tells parents you are not careful. Print small runs and update them.
• No way to count replies. Without a code or a different message for each area, you will never know which money was well spent.

When a pamphlet is not the right tool

Pamphlets work for local, face-to-face classes, where most students live close by. They are a weak choice in these cases:

• You teach only online, to students across many cities. A pamphlet reaches one street; you need a page or videos people can find online.
• Your batches are already full. Spend the money on keeping current students, and ask happy parents for referrals when a seat opens.
• Your area does not allow flyers, for example a gated society that bans them, and there are no shops or school gates nearby.
• You cannot answer calls for the next few weeks. An unanswered call wastes the parent's trust and your printing money.

Checklist before you print

• The headline names the class, the subject and the board.
• Batch days, time, place and batch size are correct today.
• The fee, or a clear 'fee on call' line, is there, and anything called free costs nothing.
• There is no 'guarantee', '100%', 'No. 1' or 'best' that you cannot prove.
• Any topper or result claim has the details the CCPA guidelines ask for, the student's written consent taken after the result, and the ASCI disclaimer in the same font size.
• The WhatsApp QR code scans from a printed proof and opens the right pre-filled message.
• Each zone has its own code or message, and the tracking sheet is ready.

When the pamphlets bring students, the next job is to run batches, attendance and fees without paperwork. Sikhami gives coaching institutes and tuition centres a free LMS with classroom batches, attendance, fees and receipts, and video courses with tests and certificates. See what institutes get on Sikhami for institutes.